1. Introduction
Pauta 90, available at https://pauta90.online, is an independent digital editorial publication dedicated to world football.
Our website provides information about football news, matches, broadcasting, transfers, behind-the-scenes developments, and analysis for readers across different countries.
This Cookie Policy describes how cookies, technical identifiers, and similar technologies may be used when visitors access and interact with the publication.
These technologies may support website operation, security, user preferences, audience measurement, and certain external integrations, depending on the services actually enabled.
Personal data processing must comply with applicable privacy laws, including Brazil's General Personal Data Protection Law (LGPD), Law No. 13,709/2018, and other legal requirements that may apply to our international audience.
This policy complements our Privacy Policy.
2. What Are Cookies and Similar Technologies?
Cookies are small files or identifiers that websites may store in a visitor's browser to recognize certain information during a browsing session or on subsequent visits.
They can serve different purposes, including remembering preferences, supporting website features, maintaining sessions, and enabling particular forms of measurement.
Websites may also use other technologies, such as JavaScript, technical identifiers, browser local storage, and internal records.
Some of these technologies are necessary for the operation of a service.
Others serve optional purposes and may require consent or another appropriate legal basis, depending on the processing activity and applicable law.
Not every technology involving browsing information is technically a cookie. For this reason, this policy also addresses similar mechanisms that may involve personal information.
3. Cookies and Identifiers at Pauta 90
Pauta 90 may use first-party and third-party identifiers depending on its available features and enabled integrations.
Potential purposes include:
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Technical Browser Identification: supporting specific features, reducing repeated interactions, and preventing abuse.
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Audience Sessions: grouping page visits within a browsing period when audience measurement is enabled.
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Administrative Authentication: maintaining secure sessions for authorized administration users.
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Cookie Preferences: remembering visitors' choices so that the website can respect their decisions.
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External Services: supporting functionality provided by third-party suppliers where applicable.
The specific cookie names, providers, and expiration periods depend on the technologies actually configured.
Cookies used exclusively for website administration should not be confused with technologies designed to identify or track ordinary visitors.
Where an identifier serves more than one purpose, each processing activity must comply with its corresponding legal requirements.
For example, an identifier used to prevent abusive interactions should not automatically be reused for behavioral analytics when that purpose has been rejected by the visitor.
4. Cookie Categories and Purposes
Cookies and similar identifiers may be grouped according to their purposes.
Essential and Security Cookies
These technologies may be necessary to maintain basic website functionality, protect technical systems, support administrative authentication, prevent unauthorized access, and deliver features requested by visitors.
When strictly necessary, their use may rely on legal grounds other than consent, depending on the circumstances and applicable legislation.
Processing must remain limited to the purposes that justify their necessity.
Preference Cookies
These identifiers may remember choices such as language preferences, display settings, and other selected browsing options.
Where preference-related functionality relies on non-essential technologies, applicable transparency and consent requirements must be respected.
Analytics Cookies
When enabled, these technologies may help understand how visitors use the publication and which content attracts interest.
Their functions may include measuring sessions, page views, visits, and website interactions.
Advertising Cookies
When advertising services are used, certain technologies may support ad delivery, measurement, attribution, and permitted personalization.
These activities must comply with relevant legal requirements, including consent where necessary.
5. Audience Analytics and Editorial Performance
Audience measurement may help Pauta 90 understand readers' interests and identify ways to improve the organization and presentation of its content.
When an internal or external analytics system is enabled, it may measure information such as:
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Pages and URLs accessed.
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Dates and times of visits.
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Traffic sources and referring pages.
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Campaign parameters, including UTM information.
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Language selected by the visitor.
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Device types, browsers, and technical characteristics.
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Sessions, visits, and page views.
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Estimated unique visitors, where technically available.
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Active browsing time and page interactions.
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Scroll depth and reading behavior.
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Navigation interactions and certain link clicks, according to authorized purposes.
Such information may support editorial performance analysis, usability improvements, and a better browsing experience.
Audience analytics may be provided by internal technology without necessarily relying on Google Analytics.
When consent is legally required, the corresponding optional cookies, identifiers, and events must remain inactive until valid authorization is received.
Information collected for security or essential functionality should not automatically be reused for analytics purposes that the visitor has rejected.
6. Identifiers, Interactions, and Abuse Prevention
Certain website features may require mechanisms to identify repeated interactions or prevent misuse.
If Pauta 90 offers article ratings, reactions, or similar features, technical identifiers may be used to reduce duplicate submissions and protect the integrity of those interactions.
Such mechanisms may involve browser information, session records, or pseudonymous identifiers.
A pseudonymous identifier does not necessarily reveal a person's civil identity, but it may still constitute personal data when an individual can be identified directly or indirectly.
Hashing can reduce the direct exposure of information, but it does not automatically guarantee complete anonymization.
IP addresses and browser characteristics may also be processed on a limited basis for security, abuse prevention, and incident investigation.
Such processing must respect the principles of necessity, proportionality, and purpose limitation.
7. Advertising and Affiliate Programs
Pauta 90 may use advertising and affiliate programs as potential sources of support for its editorial activities.
Where such integrations are enabled, they may involve commercial links, redirection systems, referral identifiers, and third-party technologies.
When visitors follow an affiliate link, they may be redirected to an external provider.
That provider may use its own cookies, attribution technologies, and privacy policies.
Where implemented, Pauta 90 may record information necessary for the operation and security of certain redirects.
These records must be distinguished from optional behavioral or commercial performance tracking.
External content, such as product images hosted by third-party servers, may also transmit technical information when loaded.
Integrations requiring consent must respect the visitor's choice.
This section does not mean that all possible affiliate programs or advertising technologies are currently active on Pauta 90.
8. Google AdSense and Third-Party Advertising
If Pauta 90 enables Google AdSense or other digital advertising services, the relevant providers may use cookies, identifiers, and similar technologies.
These technologies may support ad delivery, performance measurement, fraud prevention, and advertising personalization where permitted.
Actual data processing depends on the implemented configuration, the providers involved, and applicable law.
Google provides information about data use on partner websites and applications:
https://policies.google.com/technologies/partner-sites
Advertising preferences can also be managed through:
https://myadcenter.google.com/
Displaying advertisements in certain regions may require additional consent management mechanisms.
Pauta 90 must consider those requirements before activating technologies that depend on user authorization.
This section describes a possible integration and does not confirm that Google AdSense is currently enabled on the website.
9. Embedded Content and External Services
Pauta 90 articles may include videos, images, social media posts, and other content supplied by external platforms.
Such content may come from video services, social networks, sports data providers, or other digital services.
Loading an embedded resource may establish a connection between the visitor's browser and the external provider's servers.
Depending on the technology, information such as IP addresses, browser characteristics, referring pages, and existing identifiers may be transmitted.
Where consent is required, the resource must wait for valid authorization or another legally appropriate condition before loading.
Visitors are encouraged to review the privacy policies of the respective providers.
10. Consent and Visitor Choices
When Pauta 90 uses optional technologies that depend on consent, appropriate controls must be available to explain their purposes and allow visitors to make informed choices.
Preference management should offer options such as:
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Accept All: authorize the optional categories presented.
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Reject Optional Cookies: keep consent-dependent technologies disabled.
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Manage Preferences: select available categories individually and save the decision.
Strictly necessary cookies do not have to be disabled solely because optional technologies are rejected.
Silence, dismissing a notice, or simply continuing to browse should not automatically be treated as valid consent.
Where consent is required, the corresponding optional technologies must remain disabled until valid authorization is provided.
Rejecting optional cookies must not prevent access to Pauta 90's public editorial content, although certain external features may be unavailable when they require consent that has not been granted.
11. Changing or Withdrawing Consent
Where the website uses consent-based technologies, visitors must have accessible ways to change their preferences or withdraw previous authorization.
Consent withdrawal must be free, straightforward, and consistent with applicable legal requirements.
If a cookie preference management panel is available, visitors should be able to use it to review their choices.
Withdrawal must stop new optional processing based on the withdrawn consent without automatically invalidating lawful processing carried out before withdrawal.
Visitors may request the deletion of previously collected data where this right applies.
Browser settings may also allow individuals to view, block, or delete cookies.
However, browser controls do not replace every obligation concerning transparency and consent management.
12. Storage, Retention, and Privacy Rights
Cookies may have different expiration periods depending on their purposes and technical configuration.
Session cookies may expire after a period of inactivity or when a session ends. Other identifiers may remain for longer periods when justified by their functions.
A cookie's expiration period in the browser is not necessarily the same as the retention period of information stored in an internal database.
Audience records, security logs, interactions, sessions, and recorded preferences may have different retention periods.
Such information must be retained only for as long as necessary to fulfill its purpose or while another appropriate legal ground supports retention.
Under applicable privacy laws, visitors may have rights concerning access, correction, deletion, objection to certain processing, and withdrawal of consent.
Further information is available in Pauta 90's Privacy Policy.
For privacy-related requests, contact:
13. Changes to This Cookie Policy
This Cookie Policy may be revised to reflect changes in website features, technologies, providers, and personal data processing practices.
Introducing new analytics, advertising, security, or external services may require updates to the information provided here.
Where necessary, additional information will be supplied and renewed consent choices requested.
Visitors are encouraged to review this policy periodically.
This version was prepared on October 21, 2026.
14. Responsible Person and Contact
Pauta 90 is an independent digital editorial project founded and developed by José Jeferson Dantas de Meneses Júnior.
Our commitment is to provide international football coverage while maintaining transparency about website operations and the handling of visitors' information.
For questions about cookies, personal data requests, or concerns regarding this policy, please contact us.
Responsible person: José Jeferson Dantas de Meneses Júnior
Email: contato@pauta90.online
Website: https://pauta90.online
Respect for readers' privacy is an important part of building an accessible, informative, and responsible digital experience.
Pauta 90. Every Story in Football.